Web users will not always search your business through pages, but it is all about making yourself accessible to your customers through the search engines. If you happen to make the first move to market your product, then you stand a better position to swallow a good market share as well as protecting your market position as compared to those who market their products after you.
By optimizing search engine, you are likely to create awareness to more people hence increasing your sales, as well as profits. It assists you to build and improve your brand and create customer loyalty. More conversion is usually expected from a brand that defend the first page search under a particular keyword hence more people tend to trust the brand usually under competition.